What is Google Business Profile? And Why you should have an account on it.
What is Google Business Profile?
In this digital world, people are equipped with more than one digital device. It is becoming more and more crucial to have an appearance on maximum platforms to have maximum reach. Considering this, Google provides a free tool called Google Business Profile (earlier known as Google My Business) to extend your online presence for local searches.
How Does Google Business Profile Work?
Google is the most popular search engine. People take help from it to search for the services they require in their local area. The result they get after searching for the product or service near them is often from the optimized Google Business Profile. If one does not get the result of a Google business profile, it simply means that no business has made or optimized their Google Business Profile.
For example: When I type ”best ice cream parlor near me,’ I get the following result. Being a new customer in the vicinity, I will go to the shop that appears on the first rank. In my subconscious, the shop has the credibility of Google. For confirmation, I’ll try to look deeper into the shop’s account. If not satisfied, I’ll try the shop on the second rank. It is rare, though, to look at a shop that has passed the fifth rank. The shops not on my local searches have zero chance of making me a customer via their online presence.
The Importance of Google Business Profile:
Enhance Online Visibility :
Google Business profile makes a robust online presence for you. Online Visibility certainly leads to making new customers. Also, Google allows you to appear in the local Google search result, google maps, and local packs. People can see your business on Google Maps even when they are searching for the products and services you provide. You can appear with your business’ name when people look for another infrastructure near your area.
Builds Trust and Credibility:
As said, you naturally trust the business that appears at the top of Google search results. There are two main reasons why the Google business profile builds trust and credibility for the business.
- The prospects think that Google trusts the business, which is why it has put the business on the top recommendation list.
- As only highly optimized profiles make it to the top, the optimization process includes giving updated information about the business, receiving reviews, engaging with the customers, updating pictures of the business, and so on.
Brings More Customers to Your Door:
Credibility, online presence, updated website link, phone number, address of the business, google maps appearance, everything is a way to attract customers and build relationships with the customers.
How to Set up and Optimize Google Business Profile Account:
Besides having your local website, setting up a Google Business Profile is also essential to make a presence across Google. These are the steps to follow:
Accurate and Updated Information:
Firstly, the information about your business should be correct. The name, address, and phone number (NAP) must be in the same order as mentioned. You can add more information, such as a link to the main website, the operating hours, the close days and dates, etc.
Write the Right Description:
Take the time out to write a description of your local business. Add the relevant local keywords that purely describe your business and your agenda to serve the customers. Create content that is relatable to the user and aligns with the user’s needs. Google permits you to give descriptions up to 750 characters. Make the best use of these characters.
Select the Relevant category of your business:
While setting up the business account, Google will ask you to write the category of your business. You need to take your time and select the right category for your business.
Add Pictures for Visual Reliability:
Most people might not read the content of your account, but they are likely to watch the pictures you have uploaded. Add pictures and videos to showcase your services. The visual representation makes the business more reliable for the customers. You can add up to 10 pictures and videos. This means you have more scope to elevate the reliability of your business.
Add your Website URL :
Other than the Google business profile, a website is also crucial. Both Google profile and website work as a support to each other. You can add your website link to your business profile to drive traffic. This builds credibility for the business.
Create Google Business Profile Website :
This one is a minute detail that most of your competitors are not paying attention to. Creating a Google Business Profile site would help you to stand out from your competitors.
Add Posts to Share Updates for your Business:
It is important to share the posts on social media to make a robust online presence. It allows you to have the maximum engagement with the users. The event you celebrate, about a service for a happy customer, the renovation you have done in your business shop, the updated offers of the business, etc.
Encourage and Respond to Reviews:
Customer reviews play a crucial role in establishing credibility and influencing purchasing decisions. Encourage satisfied customers to leave reviews on your Google Business Profile. Respond promptly and professionally to both positive and negative reviews. Engaging with reviews shows that you value customer feedback and can help resolve any issues publicly.
If you still do not have a Google Business Profile, we insist you set up one. You involve the experts like Kosch’s Marketing, a digital marketing agency that can assist you in forming the business profile and maintaining it.