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Tips for Effective E-commerce Copywriting

Table of Contents

Selling products on an e-commerce website? Don’t know what to write to sell? What are the correct words that will drive conversions? How to compete with your counterparts in an online store?
Swipe away all these questions because we have the answers.
Writing words that sell your product is an art and science. Writing product descriptions only does not fulfill the requirement. But, writing words that trigger the buying nerves of the consumer is what we call effective writing.

What is E-commerce Writing?

E-commerce Writing is persuasive writing aimed at selling a product on an e-commerce website. Primarily, copywriters craft promotional descriptions for the products. It also includes writing for page copy, landing pages, and sales promotions.

E-commerce writing requires a correct tone, appropriate knowledge of words, and a deep understanding of consumers’ psychology. The writer gives life to the product through its words. The product is not concrete to the reader. An effective copy writer breathes life into the product through words, making it tangible and appealing to the reader

Why Copywriting?

  1. Build a good first impression:– The product is not in front of prospects, but the text is. An error-free, easy-to-read text leaves a good impression. Look at the instance below:{ } A screenshot of a website that looks promising with easy navigation and website design. As soon as you look at the heading, you see a major blunder in the spelling ‘step’. This signifies that the website is not credible and has poor copywriters.
  2. Drive conversion and Sales: Aren’t we all want nothing but business progress in our professional lives? Great copywriting delivers you that. A persuasive tone and good copywriting strategy increase the chance to boost online sales.
  3. Brand awareness:- The description says all about the product and the brand. Many brands reside on e-commerce websites. The appealing description makes the brand unique and different from others.
  4. Build Credibility and reliability of product: While writing about the product, the copywriters include why the product is worth trying. They state the benefits and the features of the product. Hence, presenting a reputed product’s image to the prospects.

Tips for Copywriters:

1. Know your Audience:-

Before writing, sit and think whom are you writing for? Who are the readers? It is mentioned above that the copywriting process includes knowing the readers’ psychology. Ask these questions to yourself:-

  • Who would use the product?
  • Which age group would require the product?
  • What kind of profession can they be in?
  • What kind of writing would they prefer?

After receiving the answers to these questions, you can also run some online surveys or Q and A on your social media. The above questions help you to create effective for the targeted audience.

2. Write Appealing and Concise Headlines:

Headlines are the first thing the reader reads. The headlines tell what the information is about. Ensure not to indulge in too much creativity. Sometimes too much creativity can result in unclear messages. Be precise and clear in your headlines. Be sure that there is relevancy in your text and headlines.

3. Use Language that Connects with Your Target Audience:

People really like those who reflect their personality. Grab this idea for your e-commerce copywriting to boost sales.

Since you know your target audience, use the words they use in their professional or personal lives based on the product you are selling. It builds affinity and connectivity between the brand, product, and potential customers.

For instance: If you are writing about a professional laptop, make your copy more professional. Add words like ‘executive laptop,’ ‘ultra notebook,’ ‘enterprise,’ ‘productivity,’ ‘business mobility solution,’ and other business-related terms that align with the laptop’s features.

When writing for a personal laptop, use easy, day-to-day words that relate to the prospects. For instance: ‘handy computer,’ ‘personal computer,’ ‘laptop gadget.’ 

Maintain a consistent tone of voice in your e-commerce copywriting. Avoid switching between elegance, humor, mockery, professionalism, formality, and informality.

Write words that deliver a clear message to the audience and use words that they feel connected to. Never try to flaunt your vocabulary and grammar. It may confuse the reader.


4. Focus on Features and Benefits Equally:

The copywriters use both benefits and features while describing the product. Some copywriters really believe that product features are more important than benefits. Wrong! The features of a product or service are of no use unless they provide benefits to the audience. What is a user supposed to do with a natural ingredient toothpaste if he/she does not know the benefits it could bring?


When you emphasize the benefits, you are indirectly communicating with the prospects. When you focus on the features, it may imply that your priority is product sales rather than genuine care for the customer.

One more reason why stating benefits is more appealing is that people relate to their problems and their solutions more than brands flaunting their features.

The price of a product or service is a big deciding factor. It can make or break the deal. The effective e-commerce copy wins over this fact also. While flaunting the benefits, explain how one can have such benefits with a less worth of price. Flaunt the discounts and the product’s actual worth, and persuade that this is the best deal the customer can have.

5. Create Urgency:

Urgency is one of the effective ways you can make the buyer from the top of the funnel come down to the bottom of the funnel. A label of 

  • sale, 
  • limited stock,
  • Complimentary gift, or
  • Scratch cards can make many prospects buy your product. 

6. A/B Testing:

When you are in an e-commerce business, there is a wide range of audiences. Even though you have done the research on the audience, still some variability is surely there. Humans are not robots; they have their own mindsets, expectations, and budget. For a creative copywriter, sometimes new ideas work out, sometimes not. You can run A/B tests to check which idea the audience likes the most. It helps in knowing which copy generates sales and conversion.

7. Social Proof:

The product is not tangible for the audience before they buy it. It is a little hard for them to spend time and money on the thing they are looking at and reading about. Therefore, they require social proof from other customers. You can increase your e-commerce business by adding social proof or writing about how many people trust your brand.

8. Make your Copy Scannable:

Since prospects go through many products before choosing ‘The One,’ they don’t have time, nor do they want to read long texts. Make your copy scannable. Highlight important points, use bullet points for lists, and include visuals like graphs or records. This makes your copy attractive and appealing. As the goal is to provide product knowledge to prospects, a scannable copy can fulfill the need to convey information about the product.

9. SEO Copywriting:

Good e-commerce writing is one that can compel consumers. However, before compelling them, they need to find the product online. Numerous products reside online, and many users scroll through e-commerce websites to make purchases. SEO copywriting helps your product to be discovered online. It is essential to naturally add keywords in your copywriting. Include keywords in the description, images’ title tags, and descriptions to help search engines detect what your product is about.

10. Use Sensory Words in Copy Writing:

Sensory words are those words that trigger the sight, auditory, taste, smell, and touch senses in the reader’s mind. By using sensory words in copywriting, you can create a vivid and engaging experience for your audience, stimulating their senses and making your words more memorable. Here are some examples of sensory words in different contexts:


  • A mesmerizing night bulb that bathes your room in hues of orange and purple.
  • The vibrant flowers blooms and fills the garden with a riot of colors.


  • The soothing voice of the television that echoes through the house.
  • The melodic notes of the piano danced in the air, captivating everyone’s attention.


  • The velvety chocolate melts in your mouth, leaving a lingering sweetness.
  • The tangy burst of lemon in each candy bite that awakens your taste buds with a refreshing zing.


  •  The aroma of fresh flowers wafts through the room, invigorating everyone.
  • The fragrant scent of blooming flowers fills the air with a delicate perfume.


  • The soft, velvety fabric mattress caresses your skin, providing a luxurious and comforting sensation.
  • The smooth, polished marble floor that feels cool under your bare feet, soothing your senses.

By incorporating sensory words in your copywriting, you can bring your message to life, making it more engaging and memorable for your readers. So, whether you want to describe a product, evoke emotions, or paint a vivid scene, sensory words can be a powerful tool in your copywriting arsenal. 

What Kosch's Marketing is Offering:





With the elevating competition in the e-commerce business, we elevate our skills. Once you have collaborated with us, you do not need to worry about the evolving marketing strategies, the audience’s choice of reading, and the increasing competition.

 Our team of experts facilitates all the factors; We are specialized in digital marketing and copywriting. We can help you attract the right audience, create compelling content, and implement strategies that drive success for your e-commerce business.

Leave the worries of keeping up with the ever-changing market trends to us. By leveraging our expertise, you can focus on other aspects of your business while we take care of your digital marketing needs.