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Google vs. Bing-A Comprehensive Comparison

The phrase ‘To search’  is long forgotten by internet users. Millennials and gen z are using ‘To Google.’ instead. Why? Because they are more familiar with Google than any other search engine. Google has become a huge part of our lives. It deserves this high popularity as the engine has worked on its responsiveness and algorithms to give the best results to the users. However, It is not the only search engine to assist you with your daily affairs.

As a marketing agency, It is our duty to provide you the services on every platform and on every search engine. Before we talk about the services, it will be convenient for you to know about two of the most popular search engines in the world – Microsoft Bing(formerly known as Bing) and Google. So let’s discuss the benefit of each of them over the other.

Microsoft Bing

Microsoft bing comparison with GoogleMicrosoft Bing is a search engine owned by Microsoft. It was launched in 2009. Microsoft Bing search engine consists of three different platforms – Yahoo, AOL, and Bing. After Google, Microsoft Bing attracts users with its special features and offers a wide range of features. Here are some of the advantages and disadvantages of using Bing:

Advantages of Microsoft Bing:

Beautiful Images

Bing offers high-quality images on its homepage that change every day. It’s a nice feature that makes it stand out from Google. It has a better image search experience. The endless scroll is effective in luring more visitors. Bing provides additional social profile links in the celebrity search image. 

Video search

Bing offers better video search results than Google, allowing users to preview videos within the search results. Along with the results, it adds other information to the search results; like for a movie search, it tells you about the cast and on which platform you can watch the movie. It is right to say that Bing is more visualized than Google when it comes to video and image searches.

Affordable Ads

Bing does not have a wide range. With 70% of the audience using Google, Microsoft Bing remained with the rest at 30%. That is why Bing offers to present the ads at lower prices than Google. It has an indirect advantage too. Since Microsoft Bing consists of three different search engines, the ads are going to be showcased on all three platforms- Bing, Yahoo, and AOL. If you want to have traffic from an American Audience, Microsoft Bing Ads is a perfect option since it is more prevalent among American audiences.

SEO Reports

This is another area where Bing outshines Google. Bing provides SEO reports of your site. Bing webmaster allows you to keep track of your SEO activities. It sends you the reports biweekly and recommends the best practices to optimize your site.

Rewards program

Bing offers a rewards program where users can earn points for using the search engine. Bing provides points for simply using it. You can redeem these points for gift cards, games, movies, and more. 

Shopping Search

Bing offers a shopping search feature that allows users to compare prices across different online retailers.

Disadvantages of Microsoft Bing:

Limited search results

As stated, Bing has 30% of total users. People tend to make a lower bid on it for the same reason. It has fewer search results than Google, which can disadvantage users who want a broader range of options.

Bing is less popular

Bing is less popular than Google, making it more challenging to find information specific to certain regions or topics.

Social Integration

Bing’s social integration isn’t as robust as Google’s, which can be a disadvantage for users who want to see more social content in their search results.


Google is the one search engine that is ruling the search engine platform globally. Formed in 1998 by Larry Page and Sergey Brin, Google has continuously worked on its responsiveness, algorithms, and search crawlers to provide the best results to users. In the late 1990s, Google realized that the chaotic mass information on the world wide web could be tamed by arranging the results based on some algorithms. The idea popped, and Google has not looked back since.

Advantages of Google

Accurate search results

Google offers highly accurate search results. It follows the user’s behavior, pattern, and interests and then provides the result on search pages. Google changes its algorithm more often than Microsoft Bing. It works on its algorithm consistently to fight spam and immoral activities done for a higher ranking. Google’s platform is so wide that it is hard for even itself to crawl all the websites on the web.

Maps and location services

No more asking for directions. Google has really made some fans after giving services like Google Maps, which offers directions, business information, and real-time traffic updates. In addition to that, Google has developed some more services like Gmail, Meet, youtube, and many more. On the other side, Microsoft Bing has some limited services. It offers mail services through Outlook and others like OneDrive and Office Online. Google works on its own Operating system. However, Bing uses Windows Phone 8 or iOS on Apple devices.


The millennials and gen z have been using Google only for a long time; they find Google’s user interface straightforward and easy to use. Google itself has worked on its accessibility for users of all ages.

Google Assistant

A virtual assistant can perform various tasks, from setting reminders to playing music. The fact that Google Assistant can be used on phone devices makes it more reachable and lovable.

Disadvantages of Google:

Personal data collection

How often have you opened a website and backed out because it requires your detailed personal information? Though Google uses this data for its own user understanding reasons, it bothers the users in giving the information to have the needed results. It is a matter of privacy concern too. 

Excessive Ads

It is mentioned above that Google has a vast reach to the audience. This is why companies spend on Google ads even though it is much costlier than Microsoft Bing Ads. It serves around 30 billion ads in a single day. Perceiving this figure, you can anticipate that how many Google ads users see every day. This act can be cluttering and frustrating for users who want to see organic search results.

Limited image search

Google’s image search results can be limited, and the image previews are often small, making it difficult to see details.


These are the details you should consider while listing your business on both search engines. Both search engines have the same functionality for map and local business listings. However, Bing stated that it associates social signals with its algorithms. It means you need to optimize your social profiles like Facebook and Twitter for a higher ranking.

Both Search Engines appreciate quality content that engages people and provides information on every aspect of the topic. There is a difference that Microsoft Bing is more concerned with on-page optimization, and Google is all about experience, expertise, authority, and trustworthiness (E.E.A.T.).