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SEO vs. PPC: Which one is Best for your Business


Pay-per-click (PPC) and Search Engine Optimization (SEO) are two flag bearers for online advertising. They both promise positive results. But which one suits your business? Which one meets your expectations? Which one could fulfill your promotional needs? In this blog, we will clear your doubts so you can decide which one to pick for your advertisement.

What is Search Engine Optimization?

Search engine optimization (SEO) is a process of implementing various tactics to increase the ranking of a website on search engine result pages (SERPs). These tactics are based on informing search engines about your website’s content and ensuring user satisfaction through quality content, excellent user experience, and appealing website design.

What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC) is the online equivalent of out cash every time someone decides to click on your ad. With PPC, you can simply buy your way to popularity. This is how it works: advertisers engage in a fierce bidding war over keywords that they think will their target audience type on the search bar. Then, when some of the users type in those keywords on a search engine, they are bombarded with ads that are tailor-made just for them. But here’s the catch – the advertiser only has to pay their hard-earned cash if the user actually falls for their ad and clicks on it. So, it’s a win-win situation for everyone involved. PPC offers a sneaky and calculated way to increase web traffic and get your brand some serious attention.

Search Engine Optimization vs. Pay Per Click

Let’s analyze both advertising methods to decide which is the best fit for your Business.

The Duration:

SEO Organic Result Search Engine Optimization is a long-term organic process that surely yields positive results. However, these results will likely become visible after 4-12 months. The outcomes are dependent on the quality of your content, targeting strategies, and the credibility of your website. SEO requires patience, but once you achieve a high ranking, the ball is in your court. You will receive more web clicks and, of course, increase the number of customers.

PPC (Pay-per-click) is for gaining quick results. Once you have created your PPC account, the advertisements will be shown at the top rank of the target audience’s SERPs. Consequently, you will see the outcomes right after creating the PPC account.

The Cost:

SEO – SEO can be done at a lower cost compared to PPC. It requires experts who know the right tactics to elevate the ranking and online visibility.

PPC – The more money you spend, the more convenient it will be for you to gain clicks. However, bidding on clicks alone will not achieve a higher rank; it also requires some effective tactics. Therefore, PPC requires experts who understand the tactics and have the budget knowledge to bid per click.


SEO – SEO yields organic search results, which are non-paid listings that appear on search engine pages. Organic search results are generally considered more trustworthy and relevant by users, leading to higher click-through rates and potentially increased organic traffic to a website.


PPC – PPC advertising involves paid search. It provides quick and higher positions on SERPs. It may generate more web clicks as well. However, the credibility of PPC is lower than organic search. Users can see the Google ads labels and may deduce that higher rankings are achieved through monetary means. This thought process can lead users to favor the first organic result.

PPC label, PPC vs SEO

Control Over Results:

SEO- SEO allows you to have less control over your results. You can improve your courses of action to improve the ranking of the website and increase sales. Still, there are multiple factors, such as keywords, building backlinks, on-page optimization, market research, etc., on which the ranking is dependent. The webmaster takes care of all these factors. If any of the factors are treated with leniency, the ranking can be compromised.

 PPC has more control over results. Higher Bids give you a higher ranking. It has more control over the budgets as well. It provides solutions by eliminating wasted spend on impressions that do not generate clicks or engagements.


Search Engines Provide tools to measure the activities going on on the websites by the users for both SEO and PPC. Since the method of both advertising means is different, the metrics of measurement are also different. This is how we track the results of the activities.

SEO- SEO is tracked by observing the organic traffic, keyword ranking, and Conversion rate.

PPC- PPC provides the option to track and measure the performance of the campaigns in real time. Advertisers can analyze data on impressions, clicks, conversions, and return on investment (ROI), allowing them to make data-driven decisions and optimize their campaigns for better results.

Overall, PPC gives advertisers more control over who sees their ads, how much they spend, and the ability to track and refine their campaigns. This control can lead to more targeted and effective advertising, resulting in better results for the advertiser. 

Does PPC improve SEO?

PPC doesn’t directly improve SEO, but it can indirectly improve SEO in a few ways. For example, PPC can help you learn which keywords are most relevant to your target audience. This information can then be used to improve your website’s SEO. Additionally, PPC can help you generate backlinks to your website. Backlinks are important for SEO, so any backlinks you can generate will help improve your website’s ranking in SERPs.

What's your Business Call?

To summarize, SEO is a crucial tool for achieving success in online marketing as it increases the likelihood of your business being discovered, even though it may take some time to perfect the optimization process. On the other hand, PPC advertisements allow you to quickly reach customers and adjust your PPC campaign as needed.

If you aim to generate traffic to your website in the short term, focusing on PPC ads would be a suitable choice. However, if you want to improve your business on

Online presence in the long term, SEO is the solution. Alternatively, you could allocate your time and effort to both SEO and PPC for a comprehensive strategy. 

Ultimately, the best way to decide which strategy is right for your business is to consult with an experienced online marketing professional. They can help you assess your needs and develop a strategy that will help you achieve your goals.

What Kosch's Marketing Does:-

Kosch'sMarketingKosch’s Marketing is expert in both the advertisement services. The best way to decide which strategy is right for your business is to consult with an experienced online marketing professional. We help you assess your needs and develop a strategy that will help you achieve your goals. Book a 30 minute free meeting or give us a call or text.