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9 Myths about Digital Marketing Agency in 2023

Digital Marketing Agency Myths

The importance of digital marketing agencies is well understood by entrepreneurs. However, not all businesses prefer to hire one. Why? Because of some common myths we hear around the market. Taking these concerns as the top priority, this blog will discuss the common myths and realities about digital marketing agencies.

Myth 1: Digital Marketing is Expensive:

Digital Marketing Prices Myth

Reality: The prices depend on the scope of work the client is requesting. The charges can range from $500 to $20,000, depending on the agency and the quality and quantity of services you require. Digital marketing agencies offer a boost in business profits, so whether the price is high or low, it should be seen as an investment rather than an expenditure.

You have the liberty to choose the right digital marketing agency based on your business needs. Some agencies offer flexible pricing models and packages tailored to different budgets. Try assessing the return on investment (ROI) of different agencies, and then decide whether the price is worth the services or not.

Myth 2 : Only Large Businesses Need Digital Marketing Agency:


Reality: Digital Marketing Agencies are the ones that boost the appearance of these big firms. Small businesses require online marketing as much as large businesses. The large businesses probably hired the marketing agency, which is why they are large businesses now. The right digital marketing agency is designed to cater to the needs of all sizes of companies. They mold their marketing strategies and efforts according to the business and its budgets to give effective results.

large companies and digital markeitng agencies

Myth 3 :  Digital Marketing is not That Essential:

REALITY: In this mighty competitive market, your business needs marketing to explore the chances of getting more and more customers. Why leave one of the most essential aspects of business unnoticed? The world is becoming digital, and every person owns at least one digital device. You can have free access to their consciousness with digital marketing. 

Digital marketing agencies perform multiple tasks to increase your online visibility for your target customers. How can you expect the customer to reach you when they don’t know you? Digital Marketing does this task for you and helps you advertise your business.

Myth 4: Creating a Website is Enough for Digital Marketing:

REALITY: This is only the first step of digital marketing. Creating an attractive website to provide a great user experience and optimizing the website for higher search engine ranking. Well! The task is not done yet. It also involves creating blogs, landing pages, and content to engage with users and effectively convey your message.

Creating a website is the start of the Search Engine Optimization journey. Maintaining the search engine rank, driving traffic to the website, increase conversion and brand awareness are the tasks followed after the creation of the website.

Website creating

Myth 5: Digital marketing is Social Media Marketing:

Social Media Marketing

Reality : Both are different but interconnected. While social media marketing deals with marketing tactics through social media, Digital Marketing works on World Wide Web. Digital Marketing companies offer different services, including social media marketing. Other services digital marketing agencies offer are 

  • Web Design and Development
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing) 
  • PPC (Pay Per Click) Management                           
  • Content Marketing- involves creating relevant content for Marylanders and the business.
  • E-mail Marketing
  • Google Analytics and Ad Management 
  • Web Hosting services 
  • Local SEO 
Social Media Marketing is an essential aspect of digital marketing. You can have a wider reach of an active audience. You can link the website and social media account to drive traffic from one platform to another.

Myth 6: The Online Audience is Too Broad to Make an Impact with Digital Marketing:

REALITY: The goal of digital marketing is to reach the target audience only. This is the beauty of Digital Marketing; traditional Marketing targets anyone who is exposed to it, whereas digital marketing has many segments to narrow down the result to the target audience, for example- the geographical area, the demographic factor, and the interest of the audience. Therefore your efforts will not be wasted on the individual who is not and cannot be interested in your business.

With the correct strategy, one can grasp your target customer only. Content Marketing is one element that can help you make an impact on your favorite audience. 

Online target audience

Myth 7: You can Have Spontaneous Results of Digital Marketing:

google analytics

Reality: Every good thing takes time. When Digital marketing yields positive results, it is highly unlikely that you can have immediate and spontaneous results. Digital marketing works on a very competitive platform comprising multiple elements that require attentive care. Digital marketing tactics such as search engine optimization (SEO), content marketing, social media marketing, and paid advertising require time to generate measurable outcomes. It takes time for search engines to index and rank your website, for content to gain traction and reach a wider audience, and for advertising campaigns to optimize and deliver desired results. It takes around 4 to 6 months to see the result of the efforts.

Myth 8: It is Enough to Invest in Pay Per Click (PPC):

REALITY: Investing alone in paid per-click is not enough. Additional efforts are required to grow the visibility of the business online. Combining PPC with other strategies like SEO, content marketing, and social media, you can maximize your reach, build brand equity, and achieve sustainable growth in the long term.

Digital Marketing Agencies are experts in handling PPC. Therefore, this task should be managed by the experts.

Pay per click PPC

Myth 9: Digital marketing agencies are a one-time solution:

Affiliate Marketing

REALITY: Some people expect that hiring a digital marketing agency for a short period will solve all their marketing challenges. In reality, effective digital marketing requires ongoing efforts and continuous optimization.
Agencies need to adapt to changes in the market, refine strategies, stay up-to-date with the latest trends and technologies, and tailor their marketing strategy accordingly.
Digital marketing is an ongoing process that requires consistent attention and effort.

How Kosch's Marketing Disproves the Myths:

Kosch'sMarketingWith a reasonable cost, Kosch’s Marketing boosts your business conversion rate with a marketing strategy tailored according to your business need. Be it small and large firms, we have an open arm for all who need our consultancy and services. We deal with all the services that digital marketing agencies offer with more transparency and take care of all the minute details that can affect your online presence and reputation.